Kate Upton for Skullcandy campaign

0
61



@KateUpton has teamed up with Skullcandy to become their first “super model” crew member. In addition to these sexy photos a short video ad will be released in a couple weeks featuring her with Kevin Durant and James Harden.

The announcement of this multi-year contract with Skullcandy arrives on the heels of Upton’s cover reveal and gives the brand all-access to the Sports Illustrated “it girl” in the form of exclusive content, advertising, social media and Skullcandy events. Content plans thus far include a short film and photo shoot both produced in Oklahoma City last week with Kevin Durant and James Harden from the Skullcandy NBA Crew.

“Skullcandy has collaborated with some of the world’s greatest athletes and artists and today we’re excited to add Supermodels to that roster,” Clarke Miyasaki, Skullcandy’s VP Global Business Development said. “We look forward to working with IMG Models and couldn’t be more thrilled to have Kate on our team.”

“I’m a long-time fan of Skullcandy and can’t wait to unveil some of the fun things we have planned,” Upton commented, shortly after wrapping the content shoot for the company. “I’m thrilled to be on the Skullcandy roster alongside many of the world’s best athletes and artists.”~Skullcandy